Effective : June 24th 2013

We take your privacy SERIOUSLY and will take all measures to protect your personal information.

This Privacy Policy is provided to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from visitors of It applies only to (Site), and does not necessarily apply to any offline collection of your personal information at any of our retail partners. We are not responsible for the content or privacy practices on any web site not operated by

What Information Do We Collect & Store?
We may collect your personal information in an effort to provide you with an enhanced experience. This includes your Name and Email Address. In addition we may also collect information on your IP address, browser type, and Refer URL data. We use this data to prevent hacking attempts, help us know what web browsers people are using, and communicate with you about special offers, promotions and other marketing programs that may be of interest to you.

This website is not intended for use by children under the age of 13. We do not knowingly collect or solicit any personal information from children under the age of 13. Should we learn that someone under the age of 13 has provided any personal information to or on this website, we will remove that information as soon as possible. How Is My Information Used?
Your information is primarily used to send marketing emails by providing you about our products and any promotions on that may be of interest to you. In addition, we will also use the information to analyze performance and statistics to provide an improved user experience. We may also collection personal information (your name and email address) to enter our sweepstakes, contests or other promotions.

Your Email Address(es):
At various points on our Site, you have the option to join our email list and receive information about our products and offers; including but not limited to: sign up for our Paperwhite email newsletters and special offers, to register for a contest or free product giveaway; to request us to notify you of new product styles, or product sizes. Your participation in a contest or sweepstakes is completely voluntary, so you have a choice whether to participate and disclose any information to us. We will use your email information to notify contest winners and to award prizes. We may post on the Site the names and cities of contest and product giveaway winners. By entering a contest or product giveaway, you may be opting in to receive our email newsletter and special offers and this will be disclosed in the official rules governing the contest or sweepstakes. If you provide us with your email address when you choose to receive our emails, you will automatically be added to our email list and receive marketing or promotional information from us.

Email Opt-Out/Corrections
Upon your request, we will stop sending marketing and promotional emails to your email address. You can make this request by contacting our Customer Service department on 1800.223.6034. Or simply, by clicking the ‘unsubscribe’ link found at the bottom of all Paperwhite Collection marketing emails and follow the ‘unsubscribe’ instructions provided.

Service Providers
We may employ third party companies and individuals to help facilitate our website experience, to provide the service on our behalf, to perform Site-related services (e.g., without limitation, maintenance services, database management, payment processors, web analytics and improvement of the Site’s features) or to assist us in analyzing how our Site is used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Cookies and Browser Information uses cookies to collect information. Cookies are small files that reside on your computer and allow us to recognize you on your next visit. We use them only to track this information. Like many online sites, the Paperwhite Collection employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the Site. THE SITE’S COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”

As you might expect from us, the majority of information that we collect is obtained through the Site, and this Privacy Policy applies only to that online collection of personal information. However, we also may collect information offline, where we also try to protect the privacy of your personal information. For example, a customer may call our Customer Service department to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to gather information (such as order information), we will enter it directly into our database through SSL encryption. There are other ways we could learn of personal information offline (for example, we suppose someone could send us a letter asking for their subscription to be removed from marketing emails and this Policy doesn’t discuss or try to predict all of those methods or uses. As we mentioned, we will try to treat offline collection, uses, and disclosures consistently with our relevant online practices.

If we change or update this Privacy Policy, we will post changes and updates on this page so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated. If you have any questions, please contact us at 1.800.223.6034 or email

Have questions regarding our Privacy Policy? Please contact us at

Paperwhite Collection,
469 7th Avenue, New York, NY10018,
Toll Free: 1.800.223.6034,
New York Office: 212.326.1200
or email